NUTIP_ Kampala Event recap: NUTIP Pop-up event on customer experience by Charles Hageman CCXP
Customer experience:
The perception of your customer during and after interacting with your company, brand, product, or service during the customer journey.
It’s the result of all interactions a customer has with your business.
Customer experience regards how your customers will remember your business and the experience they will share about you and your business.
Return on Investment in customer experience:
Companies that excel at the customer experience, grow revenues.
Businesses with an improved customer experience, have an increase in revenue.
Customers who focus on customer experience are more profitable than those lacking a customer-centric approach.
Customer experience pyramid: enjoyable, easy, meets needs.
6 pillars of customer experience: customer strategy, customer understanding, human-centered design, customer metrics, customer-centric organization, and customer-obsessed culture.
NUTIP would like to thank all the members who participated and special thanks to Charles Hageman CCXP for your valuable insights and perspectives that undoubtedly enriched the experience of our members.
Moderated by Sjaak de Bloois,