How sport and play can contribute to a healthy and flourishing business.
Discussed; Benefits of sports on how they can change lives through the spirit of the game, networking/connecting, team building, leadership skills, presentation, and marketing.
1) Sponsorship and advertising opportunities to increase brand awareness.
2) Marketing of tourism & hospitality through increased bookings by sports event host nations.
3) Merchandise sales through branded sports attire and equipment.
4) Boosts employee morale and productivity.
Furthermore, on how sports can directly improve participants’ lifestyles through boasting confidence, health, education, Source of income, decision-making, and emotional intelligence.
Panelists; Eugenie Nsubuga Windt, Daniel Sebakijje, Trevor Ochan, Hannisha Muhameed, and Hassan Wamwayi. Moderated by; Gloria Nanfuka
Organizing partners; EyeOpenerWorks, The Brand Factory Uganda Ltd, ISA, and Right to Play.